Our Pinterest Ads management services take the pressure off of you, the business owner, as our team of industry professionals manages your account.
Just as with all of the ad management we handle, our campaign strategies are designed to meet our client’s needs and market conditions. We manage each of our client’s accounts daily and regularly monitor billing thresholds and your budget to ensure we maximize return on ad spend. When it comes to Pinterest, this means gaining new audiences, creating brand awareness, and ultimately converting to purchase decisions.
Learn more about how we can help you with Pinterest Ads by scheduling a free consultation with a digital advertising strategist.
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Our Pinterest Ads Philosophy
With Pinterest Ads, we believe conversions can happen easily and quickly if done correctly. Again, as consumers search for inspiration to purchase or create things while browsing, perfectly placed, Pinterest Ads can connect you to your ideal target. Using the data collected from Pinterest, we use this knowledge to reach your consumers best. As consumers tend to go through the entire sales funnel while on this platform, we strategically place these ads on each area of Pinterest to increase conversions.
Increase conversion rates.
Data on Pinterest users reports that those using Pinterest have a higher purchase intent than other social media sites. According to Small Business Trends, 87% of Pinterest users have purchased something because of what they saw on the site. The reason that Pinterest believes there is such a high conversion rate is because consumers go through the entire shopping journey on this one social media site – they start with becoming inspired by a pin and end up purchasing something from this inspiration.
Introduce users to your brand
By strategically placing ads on Pinterest, your business will be able to reach new potential customers. Pinterest users are 47% more likely to be introduced to new products and businesses than on any other social platform, due in part to the nature of the website and how users browse through their home feed (instead of searching directly for a good or a business).
Drive website traffic.
With over 2 billion searches on Pinterest monthly, businesses can easily use Pinterest ads to generate more clicks to their website.
Reach a more niche consumer base.
Pinterest has always been a very popular site for young adult women, and on average companies make above $75,000 a year. By targeting ads to this demographic, businesses are likely to have a higher conversion rate as this audience is more likely to make a purchase or be influenced by an ad. Additionally over the past few years, there has been a huge jump in Gen Z and millennial users on Pinterest. Different pins and topics (ex: Indie Beauty) have been more popular with this audience on Pinterest, making space for more businesses to succeed in their advertising campaigns on the site.
Users are looking to try new things.
98% of Pinterest users report that they have tried new products, businesses, and activities they found on Pinterest vs. 71% on other social media platforms.
A clear return on investment
Pinterest collects cookies from the device users are using when logging on, including their viewing data as well as where and when they click off the site. This data is fed back to you so you can see how effective your ads are in creating conversions.
Our Pinterest Ads Management Style
Almost all of our clients come to us for one of two main reasons:
- They’ve never worked in the Pinterest Ads platform before and need help getting started.
- They are using the same Pinterest Ad template for different audiences they are trying to reach on the platform.
When it comes to creating Pinterest Ads, there are very simple and easy-to-follow instructions set forth by the platform. Unfortunately, this often creates the false-sense that advertising is easy with Pinterest. Since there are a few different options when it comes to creating Pinterest Ads, most businesses follow the same ad format for every advertisement. However, these basic ads do not resonate as much with the newer and younger audiences logging onto Pinterest.
For example, an ad that has a similar look that is viewed by both a male Gen Z and a female millennial will not elicit the same response. Using our style, we help to identify each audience your business would like to reach and create niche campaigns to perfectly target them. This way, your business will receive as many clicks as possible because we push out the right-looking and sounding ads to the corresponding demographic. Again, once the ad is clicked, the likelihood of a conversion is high due to the intent of Pinterest users.
What's included
All-inclusive solutions with everything you need to be successful.
Dedicated Management
A dedicated Account Manager is available to answer any questions and provide clear insights into your PPC advertising campaigns.
Goal Setting
Starting from your business’s unique needs, we determine measurable business goals with KPIs to shape your ad campaign.
Account Review
We assess any pre-existing digital advertising campaigns for reference to what worked, and what didn’t in building our recommendations.
Competitive Analysis
We identify competitors based on client’s insights and our research to build a strategy that will ensure you stand out to consumers.
Account Structure
We develop the structure of your campaign based on industry best practices and our own finesse, including the best platforms for ad placement.
Keyword Selection
We pair insights from the most sophisticated industry tools with our team’s knowledge to identify the most resourceful keywords.
Audience Development
We create multiple buyer personas based on demographics, interests and behaviors to be used for the different campaigns.
Ad Creative
With all of our research and planning in mind, we construct impactful creative ads that earn potential consumers’ attention.
Landing Pages
We ensure your landing page is up to snuff, with fast loading times, a mobile-friendly design and optimized call-to-action (CTA).
Budget Recommendations
We create detailed digital ad spend recommendations which will be adapted regularly to achieve the best return on ad spend (ROAS).
Frequently asked questions
What types of clients do you work with?
We’ve been fortunate enough to collaborate with hundreds of companies in the ecommerce, travel, health, and fitness industries, including well-known Fortune 500 brands.
What is your typical process for working with a new client?
Our new client on-boarding process starts with a kickoff meeting involving all the key stakeholders to confirm engagement details, introduce the teams, answer questions, and set expectations for future communications.
Do you have a standard pricing for your service?
Yes, our pricing is a little different than other agencies. We price our engagements by the number of campaigns and not a percentage of ad spend. Our digital advertising campaigns start at $500, with a minimum management investment of $1,500/month. We do offer special pricing for non-profits and small businesses.
How did you get started doing this type of work?
Our founder Jason started working in the marketing and advertising industry at the age of 20. Since then, he has worked in various leadership roles for digital agencies helping companies increase revenue and profits.
What is a recent strategy you are proud of?
One of our travel and leisure clients asked us to support a new service launch with digital advertising. We got to work fast by developing a target keyword list, creating a custom landing page, and setting up both Google and Facebook ad campaigns. The campaign ran for a few months and they received a 3-to-1 return on their investment.
What education and/or training do you have?
Ten26 Media team members are Google AdWords certified and have managed pay-per-click campaigns with budgets in excess of $25M.
What advice would you give a prospect?
Trust, but verify! Don’t get caught up on working with the biggest agency in town. There are plenty of advantages of smaller agencies, such as a more one-on-one personalized relationship.
What information should clients have before reaching out?
We recommend knowing the basics of the engagement, such as objective, timeline, and budget. Our discovery meeting will uncover a lot of the details we need to create a handcrafted strategy.
