OUR SERVICES

A review of the different advertising and marketing services we offer our clients.

We live to do digital marketing and to assist our clients in achieving success! We believe in an integrated approach to digital marketing and advertising where each channel plays a complementary role in an overarching strategy. There is limitless flexibility in our service offerings and we can work with you to deliver a la carte solutions tailored to your specific business needs.

GOOGLE ANALYTICS

Great digital marketing starts with a commitment to analytics. You can’t achieve success if you don’t know how to look at the right metrics and then fine-tune your campaigns based on the data. Our entire team is Google Analytics and Google Tag Manager certified and we pride ourselves on taking an analytics first approach to all of the campaigns we create for our clients. It is a cyclical process that starts with creating a measurement plan, tagging a site to get accurate data, establishing consistent and well thought out reporting, and finally digging into the data so we can find the truth.

PAID SEARCH ADVERTISING (PPC)

Whether you need to push e-commerce sales for your online store or generate sales leads, having a great paid search presence is critical to succeeding in the digital world. From search and shopping advertising to dynamic remarketing display solutions, and even YouTube discovery and instream ads, we know how to create campaigns that get results and we know how to get and analyze the post click data and optimize efforts once the clicks begin to flow.

SOCIAL MEDIA ADVERTISING

Paid social advertising on Facebook, Instagram, and LinkedIn has emerged as one of the most effective digital channels for driving sales and lead generation. It may seem easy but takes really seasoned practitioners to create audiences and campaigns that show Return on Ad Spend (ROAS). Our social team knows how to sift through the data and determine how your paid social campaigns are impacting customers higher in the sales funnel and assisting with the final sale.

SEARCH ENGINE OPTIMIZATION (SEO)

Maximizing your company’s share of free traffic from Google and Bing isn’t easy but we can show you the way. It starts with eliminating any technical impediments that may be limiting your visibility in search. Then we dial in your on-page ranking factors and improve your content. The final piece is creating a content marketing strategy that gets you noticed and helps drive traffic and links. Our proven approach to SEO has helped many companies realize the true potential of this channel.

CONTENT STRATEGY

A good content strategy starts with correctly identifying your company’s target audiences and what they want to read and engage with. Then we use a combination of persona-based research, competitor analysis, keyword and search trends, and sales cycle analysis to create a customized content strategy. Then it comes down to choosing the best medium and delivering the content in a format that will have the maximum impact on your business goals.

CONTENT MARKETING

Content marketing is about getting our clients to create amazing stuff both on and off of their websites and putting it in places where the target audience is most likely to find and engage with it. The real trick is making things easily findable, consumable, and shareable so people can discover and amplify the message. We are a socially savvy agency so promoting content on Facebook, Instagram, and LinkedIn just comes naturally to us. Combine this expertise with experience in PPC, SEO, and social media, and you have the perfect set of skills for getting content in front of the right people.

EMAIL MARKETING

We make email work for you by adhering to best practices such as list management and customer segmentation. Then we tune into our creative side and help you craft well-designed templates and written messaging that resonates with your prospects. Finally, there is the analytics aspect. Which version of copy or design had the highest open rate, click through, and conversion rate. Create, send, test, measure, and repeat.

CONVERSION RATE OPTIMIZATION (CRO)

We can help make your site perform better once the inbound traffic is flowing. We pride ourselves on establishing accurate and consistent testing scenarios so you can find out what works and what doesn’t. Our method uses a data-driven quantitative approach in combination with the best qualitative tools and techniques, and an eye for subtle changes that lead to improvement in conversion rates over time. It may take several small tweaks but this approach to CRO gets results.

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