If you are looking to increase traffic on your website, build brand awareness, and produce more leads for your business, LinkedIn Ads can be a great area to invest. This is particularly true for B2B businesses.
As an online advertising management company, our operation game plan is to exceed the needs of our clients by routinely keeping track at the ad level as well as track your ad metrics to keep the big-picture in mind.
Learn more about how we can help you with LinkedIn Ads by scheduling a free consultation with a digital advertising strategist.
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Our LinkedIn Ads Philosophy
We strive to treat every business with customizable plans that fit their personal business goals. We believe that all businesses deserve attention to detail to successfully target their audience and bring awareness to their brand and services within the LinkedIn ads platform. With the large network LinkedIn reaches, the benefits are endless, and we want to see your business thrive and grow through LinkedIn ads.
Targets your specific audience.
Targeting by job title, industry, skills, and seniority will help you ensure we’re targeting the right audience, and better yet, those decision-makers.
Increase your visibility to your brand online.
As with all online platforms with traffic, advertising helps you compete in the marketplace and get you noticed.
Creates a large variety of advertisements.
From text ads to emails to videos, there are many possibilities when using LinkedIn ads to better reach your audience. Every ad will offer different benefits, so we will help you to review which ads fit your specific message and will have the biggest return on your investment.
Improve your conversion rate.
Because LinkedIn is a more targeted platform (you don’t get all the “fluff” content you may get on other channels), you often see better conversion rates. On average, customers drive an impressive 6.1% conversion rate from LinkedIn Ads – the average conversion rate for B2B advertisers on Google Search is 2.58%. In short, while Google may have more visitors, if you know how to create an engaging ad targeted correctly, LinkedIn could easily become your “secret sauce.”
SEO benefits.
This social network comes out high in terms of the network that brings a great improvement in search rankings. Every time your content is shared and seen on LinkedIn, you will obtain an inbound link, which will heighten the links on your website.
A clear return on investment
The platform gathers a huge amount of data for you surrounding your ads, including cost per click, position, impressions, and more. When you know how to slice and dice these metrics, you can clearly understand your return on investment.
Our LinkedIn Ads Management Style
For all our clients, we customize an approach to your ad campaign to go above and beyond your needs and goals. We care about your company’s success as if it were our own.
- Customize your experience with your specific budget. We will make sure you are getting the most out of your advertising budget. Before you make a commitment, we will personalize a marketing agenda that fits your business needs and goals.
- We will do all the tracking for you. No need to track any aspect of your own ads – we’re on it! We will measure successes as well as failures, analyze user behavior, and make sure your content is reaching the right audience. While we continuously evaluate your ads success rate, and from there, we can customize a future for potential increase or decrease of your advertisements.
For example, maybe you have started LinkedIn ads and had no success, or you are thinking about investing your time and funds into this platform but do not know where to start. That is where we come in – to make sure your advertising is highly targeted and successful.
What's included
All-inclusive solutions with everything you need to be successful.
Dedicated Management
A dedicated Account Manager is available to answer any questions and provide clear insights into your PPC advertising campaigns.
Goal Setting
Starting from your business’s unique needs, we determine measurable business goals with KPIs to shape your ad campaign.
Account Review
We assess any pre-existing digital advertising campaigns for reference to what worked, and what didn’t in building our recommendations.
Competitive Analysis
We identify competitors based on client’s insights and our research to build a strategy that will ensure you stand out to consumers.
Account Structure
We develop the structure of your campaign based on industry best practices and our own finesse, including the best platforms for ad placement.
Keyword Selection
We pair insights from the most sophisticated industry tools with our team’s knowledge to identify the most resourceful keywords.
Audience Development
We create multiple buyer personas based on demographics, interests and behaviors to be used for the different campaigns.
Ad Creative
With all of our research and planning in mind, we construct impactful creative ads that earn potential consumers’ attention.
Landing Pages
We ensure your landing page is up to snuff, with fast loading times, a mobile-friendly design and optimized call-to-action (CTA).
Budget Recommendations
We create detailed digital ad spend recommendations which will be adapted regularly to achieve the best return on ad spend (ROAS).
Frequently asked questions
What types of clients do you work with?
We’ve been fortunate enough to collaborate with hundreds of companies in the ecommerce, travel, health, and fitness industries, including well-known Fortune 500 brands.
What is your typical process for working with a new client?
Our new client on-boarding process starts with a kickoff meeting involving all the key stakeholders to confirm engagement details, introduce the teams, answer questions, and set expectations for future communications.
Do you have a standard pricing for your service?
Yes, our pricing is a little different than other agencies. We price our engagements by the number of campaigns and not a percentage of ad spend. Our digital advertising campaigns start at $500, with a minimum management investment of $1,500/month. We do offer special pricing for non-profits and small businesses.
How did you get started doing this type of work?
Our founder Jason started working in the marketing and advertising industry at the age of 20. Since then, he has worked in various leadership roles for digital agencies helping companies increase revenue and profits.
What is a recent strategy you are proud of?
One of our travel and leisure clients asked us to support a new service launch with digital advertising. We got to work fast by developing a target keyword list, creating a custom landing page, and setting up both Google and Facebook ad campaigns. The campaign ran for a few months and they received a 3-to-1 return on their investment.
What education and/or training do you have?
Ten26 Media team members are Google AdWords certified and have managed pay-per-click campaigns with budgets in excess of $25M.
What advice would you give a prospect?
Trust, but verify! Don’t get caught up on working with the biggest agency in town. There are plenty of advantages of smaller agencies, such as a more one-on-one personalized relationship.
What information should clients have before reaching out?
We recommend knowing the basics of the engagement, such as objective, timeline, and budget. Our discovery meeting will uncover a lot of the details we need to create a handcrafted strategy.
