Our Facebook Ads management services take the pressure off of you as our team of industry professionals manages your account. Just as with all of the ad management we handle, our campaign strategies are entirely designed to meet the needs of our clients and their market conditions.
We manage each of our client’s accounts on a daily basis and regularly monitor bid prices and budgets to make sure we are maximizing return on ad spend.
Learn more about how we can help you with Facebook Ads by scheduling a free consultation with a digital advertising strategist.
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Our Facebook Ads Philosophy
We believe that each business deserves a chance to connect with their target customers and compete on the Facebook platform. With the right industry analysis, keyword research, and campaign management, startup companies can stand up against their competitors and thrive.
Attract and engage new potential customers.
Bring in new website visitors, grow online sales, get the phones ringing, or keep customers coming back for more.
Remarketing on Facebook is key.
Because Facebook users are at the top of your sales funnel, remarketing is one of the most successful types of advertising you can do on the platform (we would argue that Facebook is the best place for a remarketing strategy for most businesses). Setting up a remarketing campaign means constantly analyzing your data and audiences to serve them the ads that they have interacted with in the past, whether on Facebook or through another channel. In other words, we can help you understand your data on all paid channels and then advertise on Facebook accordingly. You can learn more about how remarketing works in our recent blog post here.
Advertise your business locally, or globally.
Whether you are a local business or an international enterprise, we have a pay-per-click advertising solution for you (no…isn’t a one-size-fits-all approach!)
Get to know your customer base & what works quickly
If you’re testing the right campaigns and the right ads, you should be able to draw conclusions about what your audience responds to most; and thus, helping you make decisions about where to put your advertising budget moving forward. The great thing about Facebook Ads is you can start to gather this data quickly because results are instant, unlike with SEO.
Get people interested in your brand.
Unlike Google Ads, those on Facebook aren’t searching for a product or service like yours specifically. This makes the leads you capture on Facebook those at the top of your sales funnel, so your first step is getting the right people, based on demographic information, familiar with your brand. We can help you get started, but also expand your audience based on the data we start to see come through the platform.
Compete with the big players in your industry.
As with all different types of paid advertising, if you or your management company have done the right keyword research, you’re bidding on the best search terms for your business. It doesn’t matter if you’re a startup competing with big brands like it does when thinking about SEO – if you’re paying, your ad will show up just like your competitors.
Create lookalike audiences.
Expanding on the item above, another benefit is the ability to create lookalike audiences. In other words, we can take your target audience’s demographic information (including location, household income, and more), and then create a lookalike audience where we will then serve your ads and hopefully capture new customers and expand brand awareness.
A clear return on investment.
The platform gathers a huge amount of data for you surrounding your ads, including cost per click, position, impressions, and more. When you know how to slice and dice these metrics, you can clearly understand your return on investment.
Our Facebook Ads Management Style
Almost all of our clients come to us for one of two main reasons:
- They’ve never worked in the Facebook Ads platform before and need help getting started
- They run the same ten Facebook campaigns, occasionally switching out the ad copy, but are having a hard time taking the next step to remarketing and lookalike audience creation.
In short, it can be very easy to set up a Facebook Ad and let it sit, but we believe Facebook advertising is all about brand awareness and capturing new people to engage with your brand. As your ads continue to run, you will gather more and more data that can help you make decisions about where to put your funds when it comes to remarketing and your Facebook audience.
For example, you may have a Google campaign that is successful with clicks but no conversions, and when you try to duplicate this campaign on Facebook you aren’t seeing the same results. You should be remarketing to those people that interacted with you on Google because they are towards the bottom of your sales funnel, and Facebook is a great place to do that. Another example could be you’re seeing a Facebook campaign that is working, and you want to open that campaign up to a larger, but similar, audience. This is where a lookalike audience can help.
We not only identify these trends for you throughout the week but help you make the changes needed for maximum ROI.
What's included
All-inclusive solutions with everything you need to be successful.
Dedicated Management
A dedicated Account Manager is available to answer any questions and provide clear insights into your PPC advertising campaigns.
Goal Setting
Starting from your business’s unique needs, we determine measurable business goals with KPIs to shape your ad campaign.
Account Review
We assess any pre-existing digital advertising campaigns for reference to what worked, and what didn’t in building our recommendations.
Competitive Analysis
We identify competitors based on client’s insights and our research to build a strategy that will ensure you stand out to consumers.
Account Structure
We develop the structure of your campaign based on industry best practices and our own finesse, including the best platforms for ad placement.
Keyword Selection
We pair insights from the most sophisticated industry tools with our team’s knowledge to identify the most resourceful keywords.
Audience Development
We create multiple buyer personas based on demographics, interests and behaviors to be used for the different campaigns.
Ad Creative
With all of our research and planning in mind, we construct impactful creative ads that earn potential consumers’ attention.
Landing Pages
We ensure your landing page is up to snuff, with fast loading times, a mobile-friendly design and optimized call-to-action (CTA).
Budget Recommendations
We create detailed digital ad spend recommendations which will be adapted regularly to achieve the best return on ad spend (ROAS).
Frequently asked questions
What types of clients do you work with?
We’ve been fortunate enough to collaborate with hundreds of companies in the ecommerce, travel, health, and fitness industries, including well-known Fortune 500 brands.
What is your typical process for working with a new client?
Our new client on-boarding process starts with a kickoff meeting involving all the key stakeholders to confirm engagement details, introduce the teams, answer questions, and set expectations for future communications.
Do you have a standard pricing for your service?
Yes, our pricing is a little different than other agencies. We price our engagements by the number of campaigns and not a percentage of ad spend. Our digital advertising campaigns start at $500, with a minimum management investment of $1,500/month. We do offer special pricing for non-profits and small businesses.
How did you get started doing this type of work?
Our founder Jason started working in the marketing and advertising industry at the age of 20. Since then, he has worked in various leadership roles for digital agencies helping companies increase revenue and profits.
What is a recent strategy you are proud of?
One of our travel and leisure clients asked us to support a new service launch with digital advertising. We got to work fast by developing a target keyword list, creating a custom landing page, and setting up both Google and Facebook ad campaigns. The campaign ran for a few months and they received a 3-to-1 return on their investment.
What education and/or training do you have?
Ten26 Media team members are Google AdWords certified and have managed pay-per-click campaigns with budgets in excess of $25M.
What advice would you give a prospect?
Trust, but verify! Don’t get caught up on working with the biggest agency in town. There are plenty of advantages of smaller agencies, such as a more one-on-one personalized relationship.
What information should clients have before reaching out?
We recommend knowing the basics of the engagement, such as objective, timeline, and budget. Our discovery meeting will uncover a lot of the details we need to create a handcrafted strategy.
