The travel industry is a large and dynamic industry that encompasses a wide range of businesses and services, including travel agencies, tour operators, airlines, and more.
The industry has been growing steadily in recent years, driven by factors such as an increase in disposable income, more affordable travel options, and a growing interest in experiential, adventure, and sustainable travel.
Technological advancements have also played a significant role in shaping the travel industry into what it is today. Online booking platforms, apps, and social media have made it easier than ever for travelers to plan and book their trips, while also providing new opportunities for businesses to reach potential customers.
Overall, the travel industry is a complex and multifaceted industry that is constantly evolving. While there are challenges, the industry continues to grow and adapt to changing consumer needs and preferences.
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Our Philosophy
We believe every travel business has a unique story and a specific audience to reach. We understand that the travel industry is highly competitive, and our goal is to help our clients stand out from the crowd and connect with their target audience in meaningful ways.
We are committed to creativity, innovation, and excellence for our clients. By taking a holistic approach to advertising, we work collaboratively to develop customized strategies that leverage the latest technology, platforms, and trends.
Increase brand awareness.
Advertising can help your travel business build brand awareness and familiarity among potential customers. By promoting your services and offerings, your company can increase visibility and attract new customers who may not have known about you before.
Reach a targeted audience.
With the help of advertising, your travel business can target specific audiences based on demographics, interests, and behavior. This allows you to reach the right people with the right message, and in your favor, increases the likelihood of conversion.
Gain a competitive advantage
Advertising can give travel businesses like you a competitive advantage by differentiating your offerings from those of your competitors. By highlighting unique features or experiences, you can attract customers who are looking for something specific and differentiate yourselves from other companies.
Turn customers into loyal influencers.
Advertising can help you build customer loyalty by promoting your values, mission, and customer service. By communicating these aspects of your brand, you can foster a sense of loyalty and trust among your customers, which can lead to repeat business and positive word-of-mouth referrals.
How we work with travel clients
The reason our clients come to us for help is for one reason or another:
- They’ve never worked with a paid media agency before, and are looking for where to start
- Their last agency wasn’t great, and they are looking for another agency that is attentive to all their needs
In a nutshell, it can be easy to set up a paid media strategy and leave it alone, but we strongly believe that to have a long-lasting effect on your company, you must look at all aspects to optimize your business.
Whether it be through PPC, Social, or both, we can help. We have helped our past travel clients with their needs on Google, Facebook, Instagram, LinkedIn, Twitter, and Pinterest, and we can help yours too!
What's included
All-inclusive solutions with everything you need to be successful.
Dedicated Management
A dedicated Account Manager is available to answer any questions and provide clear insights into your PPC advertising campaigns.
Goal Setting
Starting from your business’s unique needs, we determine measurable business goals with KPIs to shape your ad campaign.
Account Review
We assess any pre-existing digital advertising campaigns for reference to what worked, and what didn’t in building our recommendations.
Competitive Analysis
We identify competitors based on client’s insights and our research to build a strategy that will ensure you stand out to consumers.
Account Structure
We develop the structure of your campaign based on industry best practices and our own finesse, including the best platforms for ad placement.
Keyword Selection
We pair insights from the most sophisticated industry tools with our team’s knowledge to identify the most resourceful keywords.
Audience Development
We create multiple buyer personas based on demographics, interests and behaviors to be used for the different campaigns.
Ad Creative
With all of our research and planning in mind, we construct impactful creative ads that earn potential consumers’ attention.
Landing Pages
We ensure your landing page is up to snuff, with fast loading times, a mobile-friendly design and optimized call-to-action (CTA).
Budget Recommendations
We create detailed digital ad spend recommendations which will be adapted regularly to achieve the best return on ad spend (ROAS).
Frequently asked questions
What types of clients do you work with?
We’ve been fortunate enough to collaborate with hundreds of companies in the ecommerce, travel, health, and fitness industries, including well-known Fortune 500 brands.
What is your typical process for working with a new client?
Our new client on-boarding process starts with a kickoff meeting involving all the key stakeholders to confirm engagement details, introduce the teams, answer questions, and set expectations for future communications.
Do you have a standard pricing for your service?
Yes, our pricing is a little different than other agencies. We price our engagements by the number of campaigns and not a percentage of ad spend. Our digital advertising campaigns start at $500, with a minimum management investment of $1,500/month. We do offer special pricing for non-profits and small businesses.
How did you get started doing this type of work?
Our founder Jason started working in the marketing and advertising industry at the age of 20. Since then, he has worked in various leadership roles for digital agencies helping companies increase revenue and profits.
What is a recent strategy you are proud of?
One of our travel and leisure clients asked us to support a new service launch with digital advertising. We got to work fast by developing a target keyword list, creating a custom landing page, and setting up both Google and Facebook ad campaigns. The campaign ran for a few months and they received a 3-to-1 return on their investment.
What education and/or training do you have?
Ten26 Media team members are Google AdWords certified and have managed pay-per-click campaigns with budgets in excess of $25M.
What advice would you give a prospect?
Trust, but verify! Don’t get caught up on working with the biggest agency in town. There are plenty of advantages of smaller agencies, such as a more one-on-one personalized relationship.
What information should clients have before reaching out?
We recommend knowing the basics of the engagement, such as objective, timeline, and budget. Our discovery meeting will uncover a lot of the details we need to create a handcrafted strategy.
