Inside Look 5 Insights For A Painless Google Ads Checkup We won’t lie; it has happened to us, too: we’ve gotten so caught up in…Jason J. ZotaraMarch 15, 2020
Thought Leadership Why PPC Advertising is Important for Your Business PPC (Pay-Per-Click) Advertising has been around for nearly 25 years. Initially started as a research…Jason J. ZotaraMarch 1, 2020
Speaking EngagementVideo The Farley Show: Interview with Jason J. Zotara Jason J. ZotaraJanuary 15, 2020
Thought Leadership How To Build Effective Buyer Personas for Facebook Ads Building out your audiences for Facebook Ads can be difficult, especially if you don’t know…Jason J. ZotaraDecember 15, 2019
Thought Leadership 5 Ways to Create the Perfect CTA for Your Ads The CTA—or call to action—should be one of your main tools in the quest to…Jason J. ZotaraNovember 15, 2019
Thought Leadership 7 Design Best Practices for Improving Your Display Ads In our previous posts in this series, we’ve explored the psychological roots of ad blindness.…Jason J. ZotaraOctober 15, 2019
Thought Leadership How to Leverage Human Psychology to Overcome Ad Blindness It’s a harsh reality, but the fact of the matter is, many people don’t like…Jason J. ZotaraSeptember 15, 2019
Thought Leadership 5 Indispensable Strategies for Overcoming Ad Blindness Ad blindness, or banner blindness, can demoralize a marketing team as it causes ROI to…Jason J. ZotaraAugust 15, 2019
Thought Leadership Should You Hire an Advertising Agency or Build An In-House Team? Anyone who manages marketing or advertising for their company has battled with the decision of…Jason J. ZotaraJuly 15, 2019
Inside Look How To Earn The Click On Your Google Ads Creativity is at the core of what we do at Ten26 Media. We believe this…Jason J. ZotaraMarch 15, 2019