EcommerceThought Leadership Harnessing Seasonal Trends: Crafting Paid Campaigns That Capitalize on Timely Opportunities Seasonal trends and events offer brands a rare opportunity to connect with audiences when they…Jason J. ZotaraNovember 22, 2024
Artificial Intelligence Programmatic Advertising: Scaling Your Campaigns with AI As digital advertising becomes more sophisticated, programmatic advertising has emerged as a critical strategy for…Jason J. ZotaraNovember 7, 2024
Google Ads 10 Common Google Ads Mistakes & How to Avoid Them Google Ads is one of the most effective ways for businesses to reach their target…Jason J. ZotaraMay 17, 2023
B CorporationThought Leadership PPC Tips Specific to Benefit Corporations The short of it: Benefit corporations (b-corps) are companies that make a profit while also…Jason J. ZotaraSeptember 15, 2022
Thought Leadership The Case for Diversification vs. Consistency in Google Ads The idea of Google Ads is simple: Showcasing your brand through Google Ads allows your…Jason J. ZotaraJune 15, 2022
Thought Leadership The Pros and Cons of Automated Bidding in Your Google Ads Strategy If you have a Google Ad strategy, chances are you’ve been curious about automated bidding.…Jason J. ZotaraMay 15, 2022
Thought Leadership 22 Digital Advertising Trends of 2022 Digital advertising is a valuable tool for businesses big and small. While many trends from…Jason J. ZotaraFebruary 15, 2022
Thought LeadershipTravel & Tourism Top 10 Digital Advertising Trends the Travel Industry will See in 2022 It’s a brand new year, and for business owners, that means prepping new strategies based…Jason J. ZotaraJanuary 15, 2022
Thought Leadership Live Shopping on Social Media: Everything You Need to Know before 2022 Hits There is no better feeling for a shopper than to find the perfect item while…Jason J. ZotaraNovember 15, 2021
Thought Leadership How Brands Humanize Digital Ad Campaigns To Improve Engagement Digital ads are a powerful, modern tool. They offer greater personalization than do radio, TV…Jason J. ZotaraJuly 15, 2020