Google Ads 10 Common Google Ads Mistakes & How to Avoid Them Google Ads is one of the most effective ways for businesses to reach their target…Jason J. ZotaraMay 17, 2023
B CorporationThought Leadership PPC Tips Specific to Benefit Corporations The short of it: Benefit corporations (b-corps) are companies that make a profit while also…Jason J. ZotaraSeptember 15, 2022
Thought Leadership The Case for Diversification vs. Consistency in Google Ads The idea of Google Ads is simple: Showcasing your brand through Google Ads allows your…Jason J. ZotaraJune 15, 2022
Thought Leadership The Pros and Cons of Automated Bidding in Your Google Ads Strategy If you have a Google Ad strategy, chances are you’ve been curious about automated bidding.…Jason J. ZotaraMay 15, 2022
Thought Leadership 22 Digital Advertising Trends of 2022 Digital advertising is a valuable tool for businesses big and small. While many trends from…Jason J. ZotaraFebruary 15, 2022
Thought LeadershipTravel & Tourism Top 10 Digital Advertising Trends the Travel Industry will See in 2022 It’s a brand new year, and for business owners, that means prepping new strategies based…Jason J. ZotaraJanuary 15, 2022
Thought Leadership Live Shopping on Social Media: Everything You Need to Know before 2022 Hits There is no better feeling for a shopper than to find the perfect item while…Jason J. ZotaraNovember 15, 2021
Thought Leadership How Brands Humanize Digital Ad Campaigns To Improve Engagement Digital ads are a powerful, modern tool. They offer greater personalization than do radio, TV…Jason J. ZotaraJuly 15, 2020
Thought Leadership 5 PPC Skills To Land Your Next Advertising Job Being exposed to the agency life for quite some time now, I’ve come to find…Jason J. ZotaraJune 15, 2020
Inside Look Conquering the Rabbit Hole of Keyword Research PPC-Specific Keyword Research Keywords to a Google search campaign are like McDonald’s to America. Okay,…Jason J. ZotaraApril 15, 2020