Thought Leadership How to Optimize Your Google Ads for Natural Language Search This idea is not new; however, the term “natural language search” has become more popular…Jason J. ZotaraOctober 15, 2020
Thought Leadership How to Strike a Balance Between Facebook and Google Ads The world of pay-per-click (also known as PPC) advertising can be overwhelming because you have…Jason J. ZotaraAugust 15, 2020
Inside Look Informing A Winning Google Ads Strategy With Competitive Analysis A competitive analysis is not just about gaining insight into what your direct competitors are…Jason J. ZotaraMay 15, 2020
Inside Look An Inside Look: Google Ads Strategy There is no doubt that the Google Ads campaign strategy development portion of our engagements…Jason J. ZotaraFebruary 15, 2020