Thought Leadership How Social Commerce Can Benefit Your Ecommerce Store These days, going the ecommerce route is a perfectly viable way of starting your business.…Jason J. ZotaraMay 15, 2021
Thought Leadership How Brands Humanize Digital Ad Campaigns To Improve Engagement Digital ads are a powerful, modern tool. They offer greater personalization than do radio, TV…Jason J. ZotaraJuly 15, 2020
Thought Leadership 5 PPC Skills To Land Your Next Advertising Job Being exposed to the agency life for quite some time now, I’ve come to find…Jason J. ZotaraJune 15, 2020
Inside Look Conquering the Rabbit Hole of Keyword Research PPC-Specific Keyword Research Keywords to a Google search campaign are like McDonald’s to America. Okay,…Jason J. ZotaraApril 15, 2020
PodcastSpeaking Engagement Don’t Freak Out: A Digital Marketing Conversation with Jason Zotara Our founder Jason Zotara, who was recently dubbed "the king of ads" by industry insiders,…Jason J. ZotaraApril 1, 2020
Inside Look 5 Insights For A Painless Google Ads Checkup We won’t lie; it has happened to us, too: we’ve gotten so caught up in…Jason J. ZotaraMarch 15, 2020
Thought Leadership Why PPC Advertising is Important for Your Business PPC (Pay-Per-Click) Advertising has been around for nearly 25 years. Initially started as a research…Jason J. ZotaraMarch 1, 2020
Speaking EngagementVideo The Farley Show: Interview with Jason J. Zotara Jason J. ZotaraJanuary 15, 2020
Thought Leadership How To Build Effective Buyer Personas for Facebook Ads Building out your audiences for Facebook Ads can be difficult, especially if you don’t know…Jason J. ZotaraDecember 15, 2019
Thought Leadership 5 Ways to Create the Perfect CTA for Your Ads The CTA—or call to action—should be one of your main tools in the quest to…Jason J. ZotaraNovember 15, 2019