Thought Leadership Social Media Advertising: Tips & Tricks for Maximizing Success Social media advertising has become a cornerstone of modern marketing strategies. With billions of active…Jason J. ZotaraNovember 7, 2023
Sustainability A Fresh Look At The Future of Sustainable Advertising In today's world, where environmental and social challenges continue to escalate, sustainable advertising has emerged…Jason J. ZotaraJune 7, 2023
Google Ads 10 Common Google Ads Mistakes & How to Avoid Them Google Ads is one of the most effective ways for businesses to reach their target…Jason J. ZotaraMay 17, 2023
Google AdsThought Leadership 5 Tips for Getting Started with Google Ads Responsive Search Ads Running a successful Google Ads campaign is like studying for a test. If you’ve attended…Jason J. ZotaraJanuary 15, 2023
Google AnalyticsThought Leadership Beginners Overview of the New Google Analytics 4 If you’ve spent time mastering Universal Analytics, it’s normal for this news to be anxiety-inducing.…Jason J. ZotaraDecember 15, 2022
Google AdsThought Leadership 3 Ways to Use Google Ads Performance Max to Improve Your Ad Campaigns In short, Google Ads are a great place to invest your marketing budget – 63%…Jason J. ZotaraNovember 15, 2022
B CorporationThought Leadership 5 Ways to Advertise Your B Corp Online Conscious consumerism is on the rise, and people are becoming more mindful of where their…Jason J. ZotaraOctober 15, 2022
B CorporationThought Leadership PPC Tips Specific to Benefit Corporations The short of it: Benefit corporations (b-corps) are companies that make a profit while also…Jason J. ZotaraSeptember 15, 2022
GuidesTravel & Tourism A Guide to Marketing Your Travel & Tourism Brand In the New Normal Like most industries, the travel sector has seen a dramatic decline throughout the pandemic. From…Jason J. ZotaraAugust 15, 2022
EcommerceThought Leadership How Ecommerce Companies Can Prevail After the Loss of Third-Party Cookies There has been a lot of speculation over if, when, and how exactly Google will…Jason J. ZotaraJuly 15, 2022