Google Ads 10 Common Google Ads Mistakes & How to Avoid Them Google Ads is one of the most effective ways for businesses to reach their target…Jason J. ZotaraMay 17, 2023
Google AdsThought Leadership 5 Tips for Getting Started with Google Ads Responsive Search Ads Running a successful Google Ads campaign is like studying for a test. If you’ve attended…Jason J. ZotaraJanuary 15, 2023
Google AdsThought Leadership 3 Ways to Use Google Ads Performance Max to Improve Your Ad Campaigns In short, Google Ads are a great place to invest your marketing budget – 63%…Jason J. ZotaraNovember 15, 2022
Thought Leadership The Case for Diversification vs. Consistency in Google Ads The idea of Google Ads is simple: Showcasing your brand through Google Ads allows your…Jason J. ZotaraJune 15, 2022
Thought Leadership The Pros and Cons of Automated Bidding in Your Google Ads Strategy If you have a Google Ad strategy, chances are you’ve been curious about automated bidding.…Jason J. ZotaraMay 15, 2022
Thought Leadership How to Optimize Your Google Ads for Natural Language Search This idea is not new; however, the term “natural language search” has become more popular…Jason J. ZotaraOctober 15, 2020
Thought Leadership How to Strike a Balance Between Facebook and Google Ads The world of pay-per-click (also known as PPC) advertising can be overwhelming because you have…Jason J. ZotaraAugust 15, 2020
Inside Look Informing A Winning Google Ads Strategy With Competitive Analysis A competitive analysis is not just about gaining insight into what your direct competitors are…Jason J. ZotaraMay 15, 2020
Inside Look An Inside Look: Google Ads Strategy There is no doubt that the Google Ads campaign strategy development portion of our engagements…Jason J. ZotaraFebruary 15, 2020