EcommerceThought Leadership Harnessing Seasonal Trends: Crafting Paid Campaigns That Capitalize on Timely Opportunities Seasonal trends and events offer brands a rare opportunity to connect with audiences when they…Jason J. ZotaraNovember 22, 2024
Artificial Intelligence Programmatic Advertising: Scaling Your Campaigns with AI As digital advertising becomes more sophisticated, programmatic advertising has emerged as a critical strategy for…Jason J. ZotaraNovember 7, 2024
B Corporation The Power of B Corp Status: Leveraging Social and Environmental Impact into Your Marketing Strategy Consumers, as of late, are more and more likely to seek out companies that now…Jason J. ZotaraMay 15, 2024
Thought Leadership Social Media Advertising: Tips & Tricks for Maximizing Success Social media advertising has become a cornerstone of modern marketing strategies. With billions of active…Jason J. ZotaraNovember 7, 2023
Sustainability A Fresh Look At The Future of Sustainable Advertising In today's world, where environmental and social challenges continue to escalate, sustainable advertising has emerged…Jason J. ZotaraJune 7, 2023
Thought Leadership The Power of Personalization in Digital Advertising In the digital world, as we know it, consumers are constantly bombarded with advertisements and…Jason J. ZotaraMay 31, 2023
Google Ads 10 Common Google Ads Mistakes & How to Avoid Them Google Ads is one of the most effective ways for businesses to reach their target…Jason J. ZotaraMay 17, 2023
Google AdsThought Leadership 5 Tips for Getting Started with Google Ads Responsive Search Ads Running a successful Google Ads campaign is like studying for a test. If you’ve attended…Jason J. ZotaraJanuary 15, 2023
Google AnalyticsThought Leadership Beginners Overview of the New Google Analytics 4 If you’ve spent time mastering Universal Analytics, it’s normal for this news to be anxiety-inducing.…Jason J. ZotaraDecember 15, 2022
Google AdsThought Leadership 3 Ways to Use Google Ads Performance Max to Improve Your Ad Campaigns In short, Google Ads are a great place to invest your marketing budget – 63%…Jason J. ZotaraNovember 15, 2022