We won’t lie; it has happened to us, too: we’ve gotten so caught up in…
Jason J. ZotaraMarch 15, 2020
PPC (Pay-Per-Click) Advertising has been around for nearly 25 years. Initially started as a research…
Jason J. ZotaraMarch 1, 2020
There is no doubt that the Google Ads campaign strategy development portion of our engagements…
Jason J. ZotaraFebruary 15, 2020
Building out your audiences for Facebook Ads can be difficult, especially if you don’t know…
Jason J. ZotaraDecember 15, 2019
The CTA—or call to action—should be one of your main tools in the quest to…
Jason J. ZotaraNovember 15, 2019
In our previous posts in this series, we’ve explored the psychological roots of ad blindness.…
Jason J. ZotaraOctober 15, 2019
It’s a harsh reality, but the fact of the matter is, many people don’t like…
Jason J. ZotaraSeptember 15, 2019
Ad blindness, or banner blindness, can demoralize a marketing team as it causes ROI to…
Jason J. ZotaraAugust 15, 2019
Anyone who manages marketing or advertising for their company has battled with the decision of…
Jason J. ZotaraJuly 15, 2019