During this past summer of 2020, Apple announced their future iOS update on privacy and…
Jason J. ZotaraDecember 15, 2020
Breaking into the online marketplace can be a difficult challenge. With so many sites and…
Jason J. ZotaraNovember 15, 2020
This idea is not new; however, the term “natural language search” has become more popular…
Jason J. ZotaraOctober 15, 2020
When it comes to advertising, the two powerhouses are, without question, Google and Facebook; however,…
Jason J. ZotaraSeptember 15, 2020
The world of pay-per-click (also known as PPC) advertising can be overwhelming because you have…
Jason J. ZotaraAugust 15, 2020
Digital ads are a powerful, modern tool. They offer greater personalization than do radio, TV…
Jason J. ZotaraJuly 15, 2020
Being exposed to the agency life for quite some time now, I’ve come to find…
Jason J. ZotaraJune 15, 2020
A competitive analysis is not just about gaining insight into what your direct competitors are…
Jason J. ZotaraMay 15, 2020
PPC-Specific Keyword Research Keywords to a Google search campaign are like McDonald’s to America. Okay,…
Jason J. ZotaraApril 15, 2020
Our founder Jason Zotara, who was recently dubbed "the king of ads" by industry insiders,…
Jason J. ZotaraApril 1, 2020