Artificial Intelligence The AI-Powered Advertising Era: Your Guide to Navigating AI in Paid Media The advertising industry is undergoing a seismic shift driven by rapid advancements in artificial intelligence…Jason J. ZotaraJuly 15, 2024
B Corporation The Power of B Corp Status: Leveraging Social and Environmental Impact into Your Marketing Strategy Consumers, as of late, are more and more likely to seek out companies that now…Jason J. ZotaraMay 15, 2024
Thought Leadership Social Media Advertising: Tips & Tricks for Maximizing Success Social media advertising has become a cornerstone of modern marketing strategies. With billions of active…Jason J. ZotaraNovember 7, 2023
Sustainability Introducing the Advertise with Purpose Awards We would like to officially announce our new program, the Advertise with Purpose Awards, where…Jason J. ZotaraOctober 11, 2023
B CorporationSustainability Sustainability and Branding: The Importance of Consistency in B Corp Advertising Sustainable practices have become an integral part of business practices. B Corps are at the…Jason J. ZotaraAugust 10, 2023
Google Analytics Advanced Overview of the New Google Analytics 4: Empowering Data-Driven Decisions for Advertisers Google Analytics 4 (GA4) will revolutionize businesses' understanding of analyzing user data for years to…Jason J. ZotaraJune 28, 2023
B CorporationSustainability The Path to B Corp Certification: How to Become A Sustainably Responsible Business Today, businesses are increasingly expected to prioritize sustainability and social responsibility. One way to showcase…Jason J. ZotaraJune 21, 2023
Thought Leadership The Evolving Landscape of AI in Advertising: Balancing Innovation, Ethics, and User Interests The advent of artificial intelligence (AI) has drastically altered advertising, shifting how we, as advertisers,…Jason J. ZotaraJune 14, 2023
Sustainability A Fresh Look At The Future of Sustainable Advertising In today's world, where environmental and social challenges continue to escalate, sustainable advertising has emerged…Jason J. ZotaraJune 7, 2023
Thought Leadership The Power of Personalization in Digital Advertising In the digital world, as we know it, consumers are constantly bombarded with advertisements and…Jason J. ZotaraMay 31, 2023