Travel & Tourism 5 Eco-Friendly Travel Products for Your Next Trip With more and more people traveling as we head into the summer months, the demand…Jason J. ZotaraMay 10, 2023
Travel & Tourism 7 Travel Companies That Are Using Paid Media The Right Way Let’s face it, the travel industry has always been competitive, and with the rise of…Jason J. ZotaraMay 4, 2023
Google AdsThought Leadership 5 Tips for Getting Started with Google Ads Responsive Search Ads Running a successful Google Ads campaign is like studying for a test. If you’ve attended…Jason J. ZotaraJanuary 15, 2023
Google AnalyticsThought Leadership Beginners Overview of the New Google Analytics 4 If you’ve spent time mastering Universal Analytics, it’s normal for this news to be anxiety-inducing.…Jason J. ZotaraDecember 15, 2022
Google AdsThought Leadership 3 Ways to Use Google Ads Performance Max to Improve Your Ad Campaigns In short, Google Ads are a great place to invest your marketing budget – 63%…Jason J. ZotaraNovember 15, 2022
B CorporationThought Leadership 5 Ways to Advertise Your B Corp Online Conscious consumerism is on the rise, and people are becoming more mindful of where their…Jason J. ZotaraOctober 15, 2022
B CorporationThought Leadership PPC Tips Specific to Benefit Corporations The short of it: Benefit corporations (b-corps) are companies that make a profit while also…Jason J. ZotaraSeptember 15, 2022
GuidesTravel & Tourism A Guide to Marketing Your Travel & Tourism Brand In the New Normal Like most industries, the travel sector has seen a dramatic decline throughout the pandemic. From…Jason J. ZotaraAugust 15, 2022
EcommerceThought Leadership How Ecommerce Companies Can Prevail After the Loss of Third-Party Cookies There has been a lot of speculation over if, when, and how exactly Google will…Jason J. ZotaraJuly 15, 2022
Thought Leadership The Case for Diversification vs. Consistency in Google Ads The idea of Google Ads is simple: Showcasing your brand through Google Ads allows your…Jason J. ZotaraJune 15, 2022