Our Instagram Ads management services are our fastest-growing sector. While Facebook and Google are still the top two places to see advertising success (learn more here), Instagram continues to grow in adoption every day.
Our campaign strategies are entirely designed to meet the needs of our clients based on your industry marketplace. Companies that sell products, especially to those ages 15 to 35, can do extremely well advertising on the platform. We manage each of our clients’ accounts daily and regularly monitor bid prices and budget to make sure we are maximizing return on ad spend.
Learn more about how we can help you with Instagram Ads by scheduling a free consultation with a digital advertising strategist.
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Our Instagram Ads Philosophy
As you may have realized while reading above, managing your Facebook and Instagram Ad campaigns in tandem will yield you the best results . We are happy to manage just your Instagram Ads, but always recommend we have some sort of management in place for Facebook Ads as well to truly maximize spend and create a full picture of your sales funnel.
Reach new potential customers (beyond your followers).
Bring in new website visitors, grow online sales, get the phones ringing, or keep customers coming back for more. With over 1 billion users, an almost equal gender split, and all age ranges getting involved (70% are under 35 years, but even if that isn’t your demographic, that still leaves A BIG audience to capture), getting started with Instagram Ads is a no-brainer.
Compete with the big players in your industry.
According to Instagram, 84% of people on the platform are more likely to shop from a small business. These users aren’t searching for your product or service specifically, so there isn’t a big brand that can outrank you here. We make sure that your spend is maximized by serving your ads to the right audience, and with a space as big as Instagram there is plenty of room to get involved and be seen when you have the right strategy in place.
Share your unique story.
If you have a good backstory to your business, this is the place where we would emphasize that background. Either way, video “story” ads are awesome because they show up to a user before the user even realizing they’re viewing an ad. According to the platform, stories make “full use of the mobile screen, offering businesses an immersive, distraction-less canvas.” We can help you get a piece of this very lucrative pie.
Drive brand awareness
Unlike Google Ads, those on Instagram aren’t searching for a product or service like yours specifically. This makes the leads you capture on Instagram those at the top of your sales funnel, so your first step is getting the right people, based on demographic information, familiar with your brand. We can help you get started, but also expand your audience based on the data we start to see come through the platform.
Create lookalike audiences.
Expanding on the the story above, another benefit is the ability to create lookalike audiences. In other words, we can take your target audience’s demographic information (including location, household income, and more), and then create a lookalike audience where we will then serve your ads and hopefully capture new customers and expand brand awareness.
A great compliment to Facebook.
To get started with advertising, you have to have a Facebook Page for your business. We typically recommend having us manage both Facebook and Instagram because they both utilize the same Ads Manager tool, meaning you can see your metrics for both platforms side-by-side. This helps us play off each platform to eventually hone in on what ads work for which audience and maximize your spend (remember, Instagram is owned by Facebook!).
Our Instagram Ads Management Style
Almost all of our clients come to us for one of two main reasons:
- They’ve advertised on Instagram before, but never with Instagram stories.
- They don’t think that Instagram is really their target audience, but they’re doing well with Facebook advertising so they’re curious
It can be difficult to create an engaging video, but 50% of users say they have visited a website because of seeing it in their stories, so you can’t afford to not get involved. It’s easy to get caught up in trying to increase follower numbers and focus on that group of people only, but advertising is a huge part of how you get to that point.
In other words, we believe advertising to a new and relevant audience should come first before spending thousands on beautiful imagery for your page. Instagram advertising is all about brand awareness and capturing new people to engage with your brand. As your ads continue to run, we’ll identify trends for you throughout the week and help you make the changes needed for maximum Instagram ROI.
What's included
All-inclusive solutions with everything you need to be successful.
Dedicated Management
A dedicated Account Manager is available to answer any questions and provide clear insights into your PPC advertising campaigns.
Goal Setting
Starting from your business’s unique needs, we determine measurable business goals with KPIs to shape your ad campaign.
Account Review
We assess any pre-existing digital advertising campaigns for reference to what worked, and what didn’t in building our recommendations.
Competitive Analysis
We identify competitors based on client’s insights and our research to build a strategy that will ensure you stand out to consumers.
Account Structure
We develop the structure of your campaign based on industry best practices and our own finesse, including the best platforms for ad placement.
Keyword Selection
We pair insights from the most sophisticated industry tools with our team’s knowledge to identify the most resourceful keywords.
Audience Development
We create multiple buyer personas based on demographics, interests and behaviors to be used for the different campaigns.
Ad Creative
With all of our research and planning in mind, we construct impactful creative ads that earn potential consumers’ attention.
Landing Pages
We ensure your landing page is up to snuff, with fast loading times, a mobile-friendly design and optimized call-to-action (CTA).
Budget Recommendations
We create detailed digital ad spend recommendations which will be adapted regularly to achieve the best return on ad spend (ROAS).
Frequently asked questions
What types of clients do you work with?
We’ve been fortunate enough to collaborate with hundreds of companies in the ecommerce, travel, health, and fitness industries, including well-known Fortune 500 brands.
What is your typical process for working with a new client?
Our new client on-boarding process starts with a kickoff meeting involving all the key stakeholders to confirm engagement details, introduce the teams, answer questions, and set expectations for future communications.
Do you have a standard pricing for your service?
Yes, our pricing is a little different than other agencies. We price our engagements by the number of campaigns and not a percentage of ad spend. Our digital advertising campaigns start at $500, with a minimum management investment of $1,500/month. We do offer special pricing for non-profits and small businesses.
How did you get started doing this type of work?
Our founder Jason started working in the marketing and advertising industry at the age of 20. Since then, he has worked in various leadership roles for digital agencies helping companies increase revenue and profits.
What is a recent strategy you are proud of?
One of our travel and leisure clients asked us to support a new service launch with digital advertising. We got to work fast by developing a target keyword list, creating a custom landing page, and setting up both Google and Facebook ad campaigns. The campaign ran for a few months and they received a 3-to-1 return on their investment.
What education and/or training do you have?
Ten26 Media team members are Google AdWords certified and have managed pay-per-click campaigns with budgets in excess of $25M.
What advice would you give a prospect?
Trust, but verify! Don’t get caught up on working with the biggest agency in town. There are plenty of advantages of smaller agencies, such as a more one-on-one personalized relationship.
What information should clients have before reaching out?
We recommend knowing the basics of the engagement, such as objective, timeline, and budget. Our discovery meeting will uncover a lot of the details we need to create a handcrafted strategy.
