Our Google Ads management services take the weight off your shoulders by allowing our team of industry professionals to manage your account. The custom campaign strategies are designed to meet your specific objectives, goals, and market condition.
We will manage your account on a daily basis and regularly monitor bid prices and budgets to make sure we are maximizing your return-on-ad-spend.
Learn more about how we can help you with Google Ads by scheduling a free consultation with a digital advertising strategist.
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Our Google Ads Philosophy
We believe that each business deserves a chance to connect with their target customers and compete in the Google marketplace. With the right industry analysis, keyword research, and campaign management, startup companies can stand up against their competitors and thrive.
Reach the right people at the right time.
The great thing about Google Ads is that those who click on your ads are searching for something specific, meaning they are towards the bottom of your sales funnel and more likely to convert.
Compete with the big players in your industry.
It doesn’t matter if you’re a startup competing with big brands like it does when thinking about SEO – if you’re paying, your ad will show up just like your competitors.
Get to know your customer base & what works quickly.
If you’re testing the right campaigns and the right ads, you should be able to draw conclusions about what your audience responds to most; thus helping you make decisions about where to put your advertising budget moving forward.
Attract and engage new potential customers.
Bring in new website visitors, grow online sales, get the phones ringing, or keep customers coming back for more.
Advertise your business locally or globally.
Whether you are a local business or an international enterprise, we have a pay-per-click advertising solution for you (no…isn’t a one-size-fits-all approach!)
A clear return on investment
The platform gathers a huge amount of data for you surrounding your ads, including cost per click, position, impressions, and more. When you know how to slice and dice these metrics, you can clearly understand your return on investment.
Our Google Ads Management Style
Almost all of our clients come to us for one of two main reasons:
- They’ve never worked in the Google Ads platform before and need help getting started
- Their last management company did an OK job, but it was clear they were only taking a look at the numbers occasionally
In short, it can be very easy to set up a Google Ad and let it sit, but we believe all ads need to be monitored and adjusted daily. As your ads continue to run, you will gather more and more data that can help you make decisions about where to put your funds.
If you only analyzed the metrics the tool gives you once every few weeks, you could easily miss the fact that one ad might be getting all of the clicks and none of the sales (meaning you should change your landing page copy) or one campaign might be getting all of the sales despite fewer clicks (meaning you should move your budget to that campaign).
What's included
All-inclusive solutions with everything you need to be successful.
Dedicated Management
A dedicated Account Manager is available to answer any questions and provide clear insights into your PPC advertising campaigns.
Goal Setting
Starting from your business’s unique needs, we determine measurable business goals with KPIs to shape your ad campaign.
Account Review
We assess any pre-existing digital advertising campaigns for reference to what worked, and what didn’t in building our recommendations.
Competitive Analysis
We identify competitors based on client’s insights and our research to build a strategy that will ensure you stand out to consumers.
Account Structure
We develop the structure of your campaign based on industry best practices and our own finesse, including the best platforms for ad placement.
Keyword Selection
We pair insights from the most sophisticated industry tools with our team’s knowledge to identify the most resourceful keywords.
Audience Development
We create multiple buyer personas based on demographics, interests and behaviors to be used for the different campaigns.
Ad Creative
With all of our research and planning in mind, we construct impactful creative ads that earn potential consumers’ attention.
Landing Pages
We ensure your landing page is up to snuff, with fast loading times, a mobile-friendly design and optimized call-to-action (CTA).
Budget Recommendations
We create detailed digital ad spend recommendations which will be adapted regularly to achieve the best return on ad spend (ROAS).
Frequently asked questions
What types of clients do you work with?
We’ve been fortunate enough to collaborate with hundreds of companies in the ecommerce, travel, health, and fitness industries, including well-known Fortune 500 brands.
What is your typical process for working with a new client?
Our new client on-boarding process starts with a kickoff meeting involving all the key stakeholders to confirm engagement details, introduce the teams, answer questions, and set expectations for future communications.
Do you have a standard pricing for your service?
Yes, our pricing is a little different than other agencies. We price our engagements by the number of campaigns and not a percentage of ad spend. Our digital advertising campaigns start at $500, with a minimum management investment of $1,500/month. We do offer special pricing for non-profits and small businesses.
How did you get started doing this type of work?
Our founder Jason started working in the marketing and advertising industry at the age of 20. Since then, he has worked in various leadership roles for digital agencies helping companies increase revenue and profits.
What is a recent strategy you are proud of?
One of our travel and leisure clients asked us to support a new service launch with digital advertising. We got to work fast by developing a target keyword list, creating a custom landing page, and setting up both Google and Facebook ad campaigns. The campaign ran for a few months and they received a 3-to-1 return on their investment.
What education and/or training do you have?
Ten26 Media team members are Google AdWords certified and have managed pay-per-click campaigns with budgets in excess of $25M.
What advice would you give a prospect?
Trust, but verify! Don’t get caught up on working with the biggest agency in town. There are plenty of advantages of smaller agencies, such as a more one-on-one personalized relationship.
What information should clients have before reaching out?
We recommend knowing the basics of the engagement, such as objective, timeline, and budget. Our discovery meeting will uncover a lot of the details we need to create a handcrafted strategy.
