Great digital marketing starts with a commitment to analytics. You can’t achieve success if you don’t know how to look at the right metrics and then fine-tune your campaigns based on the data. Our entire team is Google Analytics and Google Tag Manager certified, and we pride ourselves on taking an analytics-first approach to all of the campaigns we create for our clients. It is a cyclical process that starts with creating a measurement plan, tagging a site to get accurate data, establishing consistent and well-thought-out reporting, and finally digging into the data so we can find the truth.

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